Cusson & Anderson Financial Services
A logo is one of the most critical elements of a successful brand, and a business card is one of the most common, but yet one of the most important elements in expressing that brand.
Velocity worked with our friend Scott Anderson in developing a logo for his new enterprise with partner Gary Cusson. Cusson & Anderson are affiliated with Investment Planning Council, and it was decided that their new logo would reflect the design of IPC’s logo.
Velocity Senior Graphic Designer Colette Boisvert explains her approach. “The IPC logo is very conservative and business-focused. It looks a lot like a piechart. For Cusson & Anderson, I liked the idea that they were branching off as their own division, but still a part of the whole — a piece of the pie seemed like a natural fit. Scott wanted to incorporate blue into the logo, so I selected a complimentary shade to IPC’s green. Whitney was the font used for the majority of the typography.”