Traditional Japanese gardens are constantly sculpted and landscaped as the seasons change, with the overall design being influenced by the more immutable elements connected to it (large stones, architecture, etc.). The experience is ever-changing and evolving, for the observer and for the gardener. For Zen priests, the act of raking patterns into the gravel is an exercise in concentration and creativity.

Earlier this week, Velocity soft-launched a new look for velocitybranding.com. As we often recommend to our clients, we’ve stripped things down to bare basics and give careful consideration to each new element we add. With any design and/or writing, we constantly push and pull, break apart and reassemble, until we reach the perfect solution. But like the Zen garden, perfection is never static.

We look forward to hearing what you think of the site as it evolves. Leave a comment on our Facebook page, hit us up on Twitter @velocity_brand, or email us info@velocitybranding.com

“A moment of perfection was worth the effort. A moment was the most you could ever expect from perfection.”  -Chuck Palahniuk, Fight Club