- website:
Problem
On February 15, 2002, Aseneskak Casino opened its doors to the public. The casino offers 177 slot machines and eight table games, along with a restaurant/lounge, gift shop and art gallery that features a distinct First Nations theme. The Casino is located on the Opaskwayak Cree Nation and is just a five-minute drive from the town of The Pas.
Given the Casinos northern location, it was imperative that the company spread the word about itself, particularly to the larger populations in the south. To assist with its marketing goals, Aseneskak Casino decided to enlist the expertise of Velocity. “During our search for a marketing communications company that had the ability to do both TV and web work, we found Velocity to be heads above the rest.” States Keith Jaeger of the Asenaskak Casino. “When we first met the Velocity team, they were very interested in us and passionate about the work. It was clear that customer satisfaction was their number one priority.”
Solution
Aseneskak Casino asked us to produce a number a marketing and foundation tools for them. To begin with we produced a website which progressed into a series of TV spots, annual reports and a brochure. The design had to reflect the history of the Opaskwayak Cree Nation yet also the forward thinking marketing goals of a progressive company.
The design reflects this mission by using traditional colour and graphics but combined with a contemporary layout and design.
Services
Brand Evaluation / Creative Direction / Art Direction / Project Management / Brand Usage Guide Design / Copy Editing / Capability Brochure Design / Annual Report Design / Concept Development / Campaign Management / Print Advertising / Television Commercial Design / Television Concept Writing / Television Production / Promotional Design / Website Design / Website Programming / Website Content Management Development / Website Content Management Training / Hosting Setup / Production Planning / Print Management / Print and Production Quoting / Press Proofing / Proof Reading / Photography
Results
“Throughout the projects, Velocity never played any games and were very straightforward.” Mentions Jaeger. “With Velocity, their clients' success is Velocity’s success.
Testimonial
Keith Jaeger, Marketing Manager
“During our search for a marketing communications company that had the ability to do both TV and web work, we found Velocity to be heads above the rest. When we first met the Velocity team, they were very interested in us and passionate about the work. It was clear that customer satisfaction was their number one priority. They didn’t play games and were very straightforward. With Velocity, their clients' success is Velocity’s success. They are sincere about that.
When compared to the other shops we talked with, Velocity was thinking with a much bigger picture in mind. The plan they proposed to us was a plan to reach people, and we have been very happy with the results.”