Big Book of Design Ideas 3 /
Awards
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Problem
Revenge Software came to us with an idea of a piece of software. The software, produces real time video replay software with powerful motion tracking, cataloguing and recall features. Using a network of digital cameras the software tracks sportsmen, primarily hockey players across the ice and provided statistics for each player. The target audience for this software was not only the T.V networks but also the clubs themselves so they can use the facts and figures to help educate the players and coaching staff.
One of the initial hurdles was honing in all the great ideas that were being formed – something, along with budget restrictions are common to start-up companies. There wasn’t any business plan to speak of just the software and a lot of concepts of where to take it.
Solution
We began by approaching the name. The company name ‘Revenge Software’ did not reflect the nature of the software and because of the constant flow and ever evolving product ideas we knew that the best direction to take was to brand the software so we could allow the company to grow in other directions and not be restricted. Carbon Interactive was born, the concept of tracking and replaying of the players was the natural choice and so the concept grew into the full brand.
We produced the logo to ‘reflect’ and really promote the idea and software. Carbon Interactive brand mimics the Carbon software features. The business card and letterhead illustrate the carbon copy or replay feature of the product. We used gloss and matte spot varnishes to showcase the hockey players as if they are carbon imprints. The 'A' and 'R' in the logo further illustrate the carbon concept or replay features of the software by mirroring each other.
We also produced promotional brochures which followed the same concept creatively using the folds in the paper to express the concept in an un-expected and surprising twist. We also looked at creating and designing interior design visuals for their new office.
Services
Brand Evaluation / Creative Direction / Art Direction / Project Management / Corporate Name Development / Corporate Logo Design / Business Stationery Design / Brand Usage Guide Design / Copy Editing / Product Brochure Design / Concept Development / Campaign Management / Print Management / Print and Production Quoting / Press Proofing / Proof Reading / Illustration
Results
Revenge Software continues to move forward and new ideas are continuing to be generated. Carbon is constantly being improved and updated and the new brand will help push the software to bigger and better things.