Problem
Heartsease sells hand made, all-natural body products, their mission is to offer a wholesome alternative to the mass produced lines on the commercial market. What began as an all-natural soap company has evolved into a complete line that reflects their concern for the chemically laden products currently on the market.
Heartsease skincare line includes body balms, lip balm, facial moisturizer, and gentle hydrosols as skin tonics. Their bath and shower products – bubble bath, shower sugar, bath salts, herbal bath teas, and bath oils – use only natural ingredients of the finest quality, creating products that are unspoiled by chemicals, synthetic scents, dyes, or preservatives.
Heartsease approached us requiring a complete brand development and update of their existing packaging. They wanted a sophisticated yet warm design for their new look.
Solution
We began by designing a simple logo that would be versatile enough to use on all of their packaging. The logo reflected the texture and all-natural feel that they promote. We then developed illustrations to use throughout the campaign and used them for all of the product labels. We also designed business cards, letterhead, bag stickers and soap boxes.
All of the pieces were designed using cream-coloured, uncoated papers for a natural look and texture to complement the all-natural products inside. We then photographed all of the products for the website and additional advertising.
Services
Brand Evaluation / Creative Direction / Art Direction / Project Management / Corporate Logo Design / Business Stationery Design / Package Design / Product Label Design / Website Design / Website Programming / Flash Animation / Hosting Setup / Production Planning / Print Management / Print and Production Quoting / Press Proofing / Proof Reading / Illustration
Results
The website is e-commerce enabled and has a Flash interface integrating sound and movement and since the launch of the products and site Heartsease products have been featured in Style Magazine