WON 3 INTERNATIONAL AWARDS
Corporate ID 3 /
Awards
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Problem
The Winnipeg Art Gallery (WAG) hosts an annual fundraising event called “Art and Soul” to raise money for art education and implementation.
Every year the fundraising committee comes up with a new theme to attract Winnipeg’s young professional market. This year’s theme was New York Uncorked. The design needed to set the tone for an evening to remember.
One of the main issues to take into consideration was the ability this piece has to stir the interest in possible attendees. With this in mind the piece has to be visually very appealing.
Solution
We decided the best approach would be illustrative, and chose to use a freehand illustrative style merged with an air-brushed digital application.
Not wanting to distract from the impact of the illustration, we kept the design layout minimal. The use of bright oranges and yellows were complimented by metallic silver. The bold, funky look was applied to an oversized invitation, handbill, poster and ticket.
The illustration highlighted all the great contemporary aspects of New York from the mainstays of the street burger and hotdog vendor to the recent phenomenon of ‘Sex In The City’ and Donald Trump.
Services
Creative Direction / Art Direction / Project Management / Invitation Design / Program Design / Concept Development / Campaign Management / Promotional Design / Production Planning / Print Management / Print and Production Quoting / Press Proofing / Illustration
Results
The impact of the communications pieces was overwhelming, contributing to the WAG’s highest grossing event of $60,000.
Testimonial
Marc Filiba, Art & Soul Co-Chair, Winnipeg Art Gallery
“After taking on the enormous task of running one of the biggest fundraisers in Winnipeg, we sat down with the team at Velocity and explained the image and look that we were envisioning. The enthusiastic team at Velocity took our ideas and helped design an amazing marketing campaign that allowed us to sell out the event for the first time in several years. As well, we raised more money for the Winnipeg Art Gallery than with any previous fundraiser.”