- website:
Problem
WholeSUM Nutrition are a team of Nutritionists based in Edmonton, Alberta. Their focus is primarily on health promotion and disease prevention. WholeSUM was created as a partnership between Registered Dieticians Maria 'Maricel' Reddy and Allison Easton, who recognized the increasing need for sound nutrition advice in the community.
We were approached by WholeSUM Nutrition through a long standing association with Maricel Reddy to design and develop their website. Because Maricel had never hired professional branding services before we needed to guide and direct the process. We met with them and learned about their site goals and designed a site that fit within their budget and timeline.
Solution
Upon meeting with WholeSUM in depth we learned they really needed marketing direction being a new company and as part of the plan we wrote for them we suggested marketing materials be developed along with the website because WholeSUM lacked any sales tools. As part of the plan we suggested a logo re-work, positioning line, website, content and message, stationery, newsletter designs, promotions, media and advertising.
Velocity managed all aspects of the website process from the site plan development, to content writing and editing, we sourced all images, photroshoped all images. We took care of the design and programming and all management. We directed the project so our client did not have to worry about it.
We have since developed the positioning line, logo re-work, website, content and messaging, stationery, newsletter designs from the plan - and continue to work on other marketing materials.
We wanted the design to reflect the positive nature of the company and their ability through food to be able to create an action plan for a healthier and more positive life-style. The feeling of a fresh, new beginning was prominent in our thinking.
The positioning line Unique you, Unique plan, Superb results was used as the springboard to which the brand was based. The photography and colours used in the design reflect this positive forward thinking concept and the personality of the brand was set in place to promote knowledge, expertise and the personal touch.
Services
Business Plan / Brand and Marketing Strategy / Business Strategy / Creative Direction / Art Direction / Project Management / Business Stationery Design / Copywriting / Copy Editing / Newsletter Design / Campaign Management / Website Design / Website Programming / Hosting Setup
Results
WholeSUM Nutrition has since doubled its sales and landed Coca-Cola as a spearhead client. In just one short year WholeSUM Nutrition have exceeded their growth expectations and will continue to grow from strength-to-strength.
Testimonial
Maricel Reddy, Co-owner
“I have worked with Lasha and her team over the past year and recently they assist us with developing our business plan and website. Her team was not only a wealth of knowledge, but their efforts directly affected our current success today. Their creative edge is first class and the branding they created for us successfully captured visually how we wanted to portray our company. We’ve had endless positive comments on our website and brand, to which we owe Velocity a big thank you! We are excited to be able to continue working with Velocity and have recommended them to many of our clients!”