Corporate ID 3 /
Awards
Click thumbnail for larger image.
Problem
The Burton Cummings Theatre is one of only a handful of pre-World War I legitimate theatres in Canada. The Royal Alexandra in Toronto and The Royal Theatre in Victoria are the only two comparable examples.
We were approached to promote an evening of celebration at the theatre, which included Burton Cummings himself, to celebrate not only the the rich history establishment but also the future prospects to grace the famous stage.
Solution
Cummings was born and raised in the Canadian city of Winnipeg, and was the obvious draw for the evening. We developed the wordmark, posters, invitations and program booklet. Our goal was to communicate the history of this fantastic theatre and the entertainers who have, and will, continue to perform there. We chose rich colours and colourful photography, inspiring a feeling of warmth to draw people to the event.
The superb photography highlighted not only the history of the performers but also the stunning interior of the theatre. These beautiful photographs combined with the exciting and contemporary typography really enhance the concept of re-living the past but also looking into the future.
Services
Creative Direction / Art Direction / Project Management / Corporate Logo Design / Business Stationery Design / Copy Editing / Direct Mail Design / Invitation Design / Concept Development / Campaign Management / Print Advertising / Production Planning / Print Management / Print and Production Quoting / Press Proofing / Proof Reading
Results
Since being re-christened the Burton Cummings Theatre for the Performing Arts in 2002, the Theatre has not only turned 100 years old but its stage has continued to be been graced by some of Canada’s and the world’s biggest stars: Celine Dion, Sarah McLachlan, Nelly Furtado, N’Sync, The Tragically Hip, Melissa Etheridge, Prince and Burton Cummings.