Earlier in the summer, the Velocity team was discussing Minneapolis art director Nicole Meyer’s Branding 10,000 Lakes project.

Meyer felt that lake logos were, for the most part, poorly done. So each day, she gives a new lake in Minnesota a miniature makeover — a quick little rebrand to get people thinking.

We love the concept, and decided to take a similar approach as we wrapped-up our Wallpaper of the Week project. After considerable discussion, we realized how many great neighbourhoods in Winnipeg lack any distinct visual identity. So we’re devoting the next year to branding and rebranding the neighbourhoods of the city we love.

Rebranding One Great City

VELOCITYWG is our new, weekly design project: simple exercises in unfettered creativity with a common theme that’s near and dear to our hearts: celebrating the streets, suburbs, and cityscape of Manitoba’s capital.

Our first entry, by Velocity Creative Director Karla Burr, premieres Monday.

Have a great weekend!  -J