Project Description
The American Biological Safety Association (ABSA) was founded in 1984 to promote biosafety as a scientific discipline and serve the growing needs of biosafety professionals throughout the world. Its goals are two fold: to form a professional association that represents the interests and needs of practitioners of biological safety and provide a forum for the continued and timely exchange of biosafety information.
ABSA approached us to begin the process of developing their brand. We did a strategic audit of existing material and realized it was dated and not in line with their vision. They wanted to look modern and professional especially at tradeshows.
We designed a brochure and a tradeshow stand as well as a training and recruitment booth. We continued with the development of their brochures and letterhead to create a brand that is appropriate for government offices and Ph.D’s.
The design meets the broad demographic of students, architects, engineers, scientists and government officials. The new material was executed within the budget and met their expectations. Their new look and tools have given them the professionalism they need to attract new members and gain confidence in the markets they serve.
Testimonial
Barbara Johnson, President, The American Biological Safety Association (ABSA)
“On behalf of the American Biological Safety Association and our Marketing and Media Committee, please accept our sincere thanks for your efforts in assisting our staff with the development of our new brochures and booth graphics. Your work will enable us to market ABSA in a dynamic, professional manner. The images and text in the designs will assist us in attracting new members and in furthering ABSA’s work in biological safety worldwide. Thank you again for your time and professional efforts in supporting ABSA.”