More calls. More inquiries. More bookings. Bigger sales.
Velocity puts your slow days behind you.
You’re familiar with us already — for over 14 years you’ve seen our branding and marketing work on the web, on buses, on buildings, heard it on the radio, and mentioned it to friends. We use innovative ideas and powerful design to get businesses working harder than ever before.
From established corporate institutions to up-and-coming entrepreneurs, professionals hire us to help solve their business problems and improve sales.
We do this by making a clear, unbiased examination of an organization’s strengths and weaknesses, and using the insights we gather to write a brand and marketing strategy. Those ideas are combined with clever design, which adds up to a powerful brand.
And a strong brand means strong sales.
It’s hard work building a business, but it’s even more work running a business that’s enjoying unprecedented growth. We’re ready when you are.
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Page Under (De)Construction
Traditional Japanese gardens are constantly sculpted and landscaped as the seasons change, with the overall design being influenced by the more immutable elements connected to it (large stones, architecture, etc.). The experience is ever-changing and evolving, for the observer and for the gardener. For Zen priests, the act of raking patterns into the gravel is an exercise in concentration and creativity.
Earlier this week, Velocity soft-launched a new look for velocitybranding.com. As we often recommend to our clients, we’ve stripped things down to bare basics and give careful consideration to each new element we add. With any design and/or writing, we constantly push and pull, break apart and reassemble, until we reach the perfect solution. But like the Zen garden, perfection is never static.
We look forward to hearing what you think of the site as it evolves. Leave a comment on our Facebook page, hit us up on Twitter @velocity_brand, or email us info@velocitybranding.com
“A moment of perfection was worth the effort. A moment was the most you could ever expect from perfection.” -Chuck Palahniuk, Fight Club
WotW #35 – IF I WERE A CATFISH
Being a snobby cultural elitist, I suggested Velocity’s July Wallpaper of the Week theme be a tribute to the ancient Greek Muses, beginning with Polyhymnia. My coworkers, being amiable and supportive people, politely declined that suggestion, but did like the idea of a musical theme to coincide with Folk Fest!
So without further ado… Velocity Wallpaper of the Week for July 8, “IF I WERE A CATFISH,” by designer and programmer Lee Froese, celebrates the music of the Mighty Mississip, referencing lyrics of the song “La La Blues” by Pokey LaFarge and the South City Three.
Have a great weekend, and if I can offer only one tip for the future, sunscreen would be it. – JB
Cusson & Anderson Financial Services
A logo is one of the most critical elements of a successful brand, and a business card is one of the most common, but yet one of the most important elements in expressing that brand.
Velocity worked with our friend Scott Anderson in developing a logo for his new enterprise with partner Gary Cusson. Cusson & Anderson are affiliated with Investment Planning Council, and it was decided that their new logo would reflect the design of IPC’s logo.
Velocity Senior Graphic Designer Colette Boisvert explains her approach. “The IPC logo is very conservative and business-focused. It looks a lot like a piechart. For Cusson & Anderson, I liked the idea that they were branching off as their own division, but still a part of the whole — a piece of the pie seemed like a natural fit. Scott wanted to incorporate blue into the logo, so I selected a complimentary shade to IPC’s green. Whitney was the font used for the majority of the typography.”
Velocity is a proud sponsor of our friend David Richert and Richert Racing. Last year, we had the opportunity to work with David, developing his brand, logo, website, and sponsorship packaging.
A few months back, David dropped by the office and the Velocity crew had the chance to sign his helmet and wish him luck before starting his tour of Italy in the Formula Renault Italia Championship in Imola. As the only Canadian among 25 international drivers, David finished 16th despite a considerable number of setbacks.
Photo by Grajewski Fotograph Inc.
David took a short break from speeding through the green hills and valleys of Bologna just long enough to appear on the cover of Winnipeg Men this month, with photos by another longtime friend and collaborator of ours, Jerry Grajewski of Grajewski Fotograph Inc. A great article by David Schmeichel, which digs into Richert’s past and his quest to position himself as Canada’s preeminent racer.
As he returns to Italy this month with Team Torino Motorsport at the Misano World Circuit, Velocity wishes David good luck, and good times! Voler Bene! Buona Fortuna!
WotW #34 – Bikini Martini No.7
A boozy-blend of beach-ready bodaciousness and hot summer hijinks, Velocity’s Summer Drink Series finishes off with, “BIKINI MARTINI No.7” by Herzing College Intern, Danielle Fewings. Wallpaper of the Week for June 30. Make sure to check your local supermarket for Grade-A Canadian Pineapples and Manitoba-fresh Coconut before heading out to weekend festivities!
