MERLIN

MERLIN is a special agency within the Manitoba Department of Innovation, Energy and Mines, formed to coordinate the delivery of technology services to educators across the province. MERLIN’s goal is to support the use of technology in order to improve educational services to learners.

Velocity was responsible for the complete brand development for MERLIN, and the redevelopment of the organization’s website. Velocity designed a striking new logo, and an overall look and feel for the group’s communications materials. This also involved creating a brand guide for MERLIN, ensuring that its identity would be consistent across all communication platforms.

Velocity was responsible for the complete redesign of MERLIN’s website, as well as a secondary site for those who’ve purchased MERLIN’s licensed content. Velocity created a professional and appealing site with user-friendly navigation throughout. The website’s structure was reworked from the previous site to decrease layers and make navigation more logical and intuitive, while placing emphasis on MERLIN’s Services and Programs area — highlighting one of MERLIN’s central features. The client login / licensed content area features a much more in-depth level of service and information, making smooth user interface all the more important.